“I’m tired and exhausted…
“…I’m hungry…
“You might wonder who I am?? Well… I’m the mind that belongs to a severely traumatized and misused brand…
“…call me Bob…”
a brand is just like a human being
The aforementioned quote was taken from a private session
between brand psychologist Sam Dokswel & Bob.
From a bank to a sausage stand, each brand has a mind of its own.
Like a person, they contain a subconscious (a core) and a consciousness (the face outwards.) Whether you like it or not, your brand is never asleep. Once your brand is out there, the public has it embedded in their subconscious…
Being aware of what your brand’s true core is a way of overcoming untidiness & creating an impression without having to fill the public with unneeded advertizing.
So what kind of signals do you want your brand transmitting
to your potential followers??